“One big question is what monetisation models all these companies can develop for e-reading in China,” says Shi Lei, an analyst at BDA, a telecoms and media consultancy.

电信及媒体咨询公司BDA的分析师石磊表示：“一个大问题是，这些公司能够为中国的电子阅读市场探索出什么样的盈利模式。”

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The situation may be worse in the future, said Shi Lei, an analyst at Bank of China.

中国银行分析师石磊表示，未来的情况可能会更糟糕。

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